Eye tracking allows you to identify problems in design or usability. Find out why a button is not clicked or why it takes so long to open the shopping cart.
Eye tracking enables you to quantify the user experience: The wrong button is looked at for 1.2 seconds. 90% of users do not see the help button. In AB-Tests you will find the best design.
Communicate the problems you have identified. In presentation, in discussions with the management. Visualizations make problems understandable. Numbers are objective arguments in discussions.
Customers expect to find their way around websites quickly and easily. Competitors are usually only one click away. As part of usability studies, you can use EYEVIDO Lab to analyse the behaviour of test persons when testing their web presence. In this way you gain valuable insights for optimization. Test projects at every stage of development, from mockup to click dummy to finished website.
Which product design is well received and provides the most important information? What do my customers perceive within seconds on my poster? Test ads, posters, flyers, brochures, product design and commercials. Communicate exactly what is important to you. EYEVIDO Lab can also be used without prior knowledge and provides you with objective and reliable key figures.
Examine what people see on the screen. Support your research results with vivid visualizations. Particularly in scientific research, the fields of application of eye tracking are as varied as your research projects. EYEVIDO Lab supports you with easy handling and advanced analysis options.