Benefits of Eye Tracking Analyses

Identify problems

Identify problems

Eye tracking allows you to identify problems in design or usability. Find out why a button is not clicked or why it takes so long to open the shopping cart.

Quantifying problems

Quantifying problems

Eye tracking enables you to quantify the user experience: The wrong button is looked at for 1.2 seconds. 90% of users do not see the help button. In AB-Tests you will find the optimal design.

Communicate problems

Communicate problems

Communicate the problems you have identified. In presentation, in discussions with the management. Visualizations make problems recognizable. Numbers are objective arguments in discussions.

What can be tested?

Cloud Software

Cloud Software

Company Websites

Company Websites

Web Shops

Web Shops

PDFs

PDFs

Product Information

Product Information

Videos

Videos

Adverts

Adverts

Native Apps

Native Apps

Applications

Usability

Customers expect to find their way around websites quickly and easily. Competitors are usually only one click away. As part of usability studies, you can use EYEVIDO Lab to analyze the behaviour of study participants when testing their web presence. Through this way, you gain valuable insights for optimization. Test your projects at every stage of development, from mockup to click dummy to finished website.

Advertising Effectiveness

Which product design is well received and provides the most important information? What do my customers perceive within seconds on my poster? Test ads, posters, flyers, brochures, product design and commercials. Communicate exactly what is important to you. EYEVIDO Lab can also be used without prior knowledge and provides you with objective and reliable key figures.

Research

Recognize when people look at what on the screen. Underpin your research with clear and vivid visualizations. Especially in the field of science, the possibilities to utilize eye tracking can be as versatile as your research projects. EYEVIDO Lab supports you with easy to handle and advanced analyses options.