How does crowd eye-tracking work?
By means of eye tracking analysis, visual products like print and TV advertisements, and web pages can be optimised. EYEVIDO offers the software and hardware for performing web-based eye tracking studies in the crowd. Our software is accessed by a web browser, meaning customers can create and start studies on any computer. Test subjects who wish to participate in a study simply attach an eye tracker to their computer and install the EYEVIDO Recording Tool software. Test participants are either constantly equipped with an eye tracker or obtain an eye tracker for specific studies, e.g. when specific target groups are addressed.
A new eye tracking study is created in the web interface.
Test subjects are invited to join studies by email.
Test subjects participate in the study with their own computers equipped with an eye tracker.
Transfer of the recorded data on our server via internet connection.
Central analysis and evaluation of the data.
Visualisation of the data and inspection of the results in any web browser.
The data is transferred via the internet and centrally stored on our server. Customers can view first results from that moment. In the web browser, the data can be interactively visualised and analysed.
What are the advantages of crowd eye-tracking?
Until now, high-quality eye tracking studies could only take place in eye tracking labs because the software could only be installed on an in-house computer. This means that all the steps in an eye tracking study – design, execution and analysis – had to be carried out on this computer.
eye tracking data
anywhere and any time
EYEVIDO Crowd Eye Tracking Studies offer the same quality as studies undertaken in a lab. However, our studies are more flexible and quicker because the test subjects can take part in studies in any place and at any time. Small-scale studies, which were cost prohibitive until now, are also possible. Also, frequent iterations of studies or studies in special situations are equally feasible. The web-based structure allows for straightforward use regardless of the operating system.