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TOBII UX REVEAL

In-depth UX testing for websites

Dive deeper into the user experience of your Figma prototypes or websites.

UX Reveal - Tobii

Overview

Enhance user experience digital design

Tobii UX Reveal utilizes the user’s webcam to provide you with an eye tracking data layer. It gives you deeper insights from a single user session and saves you time — without extra efforts or costs.

Why use Tobii UX Reveal

Why use Tobii UX Reveal

  • Faster user testing​

    Faster user testing​

    Up to 50% faster than regular user testing or face-to-face interviews.

  • Test anywhere

    Test anywhere

    Tobii’s high-performance webcam eye tracking enables for remote user testing.

  • Affordable

    Affordable

    Receive additional eye tracking data at no extra cost.

Features

The key features

Tobii UX Reveal combines attention computing methodologies like eye tracking, mouse data, scroll maps, and voice recordings with user surveys and qualitative feedback. We top it off with a powerful analysis and collaboration interface for extracting insights and sharing data onward.

  • Eye tracking

    Eye tracking

    Use webcam or a Tobii Pro eye tracker. Get individual session videos with user gaze point overlay, heatmaps, multi-user views.

  • Mouse data and scroll maps

    Mouse data and scroll maps

    Analysis of user interactions based on mouse movements, clicks and touch events. Creation of scroll maps and visualization of the fold.​

  • Voice recordings

    Voice recordings

    Perfect for a think-aloud setting where you can hear what the users express verbally during the session.

  • Metrics & data exploration

    Metrics & data exploration

    Define success milestones and receive behavioral metrics. Explore and compare different user‘s behavior with areas of interest.

  • Surveys

    Surveys

    Receive user feedback with questionnaire elements such as open questions, ratings, and multiple choice.

  • Share & export results

    Share & export results

    Share a link to an individual session or aggregated results. Allow the recipients to explore the dataset in a sandbox mode.

Compare

Compare for yourself

Explore three different videos showcasing the same action but with different data. What can you tell about your user?

User session without eye tracking

User session with mouse tracking only

User session with webcam eye tracking

How it works

Insights in three simple steps

Tobii UX Reveal steps

Create test

Create a test with your tasks, link to Figma prototype or website, and possibly a simpler survey. Share the session link with your test users.

Tobii UX Reveal steps

User test

User installs a session agent for Windows and participates in the unmoderated test whenever it suits. Once a session is finished, results show up in your dashboard.

Tobii UX Reveal steps

Explore & share​

Explore user behavior individually in session videos or aggregated in heatmaps, view path maps, and scroll maps. Define success goals and track user performance. Easily identify with eye tracking where users got lost, and what exactly happened in that situation! Share and collaborate in a sandbox mode.

Pricing

Pricing

Free trialSingleEnterprise (For larger teams or academia)
Duration3-Months12-MonthsCustomizable
CostFree€1,900/1950 USD/£1 860/20,900 SEK netCustomizable
Automatic renewalNoYesCustomizable
TerminationFree trial ends automaticallyCan be terminated 30 days at the latest, before subscription renewal date.Customizable
Study allowanceMaximum 2 active studies Maximum 3 active studiesCustomizable
Tester allowanceMaximum 3 testers per studyMaximum 20 testers per studyCustomizable
Eye trackingWebcam eye tracking included, Tobii Pro eye tracker optional.Webcam eye tracking included, Tobii Pro eye tracker optional.Webcam eye tracking included, Tobii Pro eye tracker optional.
PaymentNot requiredInvoiceCustomizable
Tobii Pro Spark

Add Tobii Pro Spark and get 50% off

Any 12-month subscription is eligible for a 50% discount on
Tobii Pro Spark if purchased together.

Discounted price: €1,525/1750 USD

Testimonials

We use a range of tools… and now eye tracking is a huge complement to these. It answers a lot of questions which come up from the other testing methods and even highlights some questions we weren’t aware of.

UX Lead at Avanza

Avanza logo
The collaboration with Tobii was very successful and the software Tobii UX Reveal helped us to further optimize the user-friendliness of our digital offering.

CEWE Fotoservice

CEWE logo

Give Tobii UX Reveal a try!​

Register for a 3-month trial for free.
No obligations, no credit card needed.