With the help of usability optimizations, the Finanzguru team ensures that its app is easy to use, trustworthy and fun to use. Download the case study on EYEVIDO and smartphone apps here. (only in German)
User experience plays an important role in establishing apps on the market. Until now it was very time-consuming to test the usability of smartphone apps. However, a new eye tracking tool now makes visible what was previously mostly hidden. Dr. Tina Walber explains exactly how this works in the article "The invisible becomes visible". Download here the whole article from planung&analyse 4/2018 (only in German):
Together with the eMBIS Academy for Online Marketing, we show in our latest eye tracking study that "I like" information leaves visitors cold on websites. The study can be downloaded here as PDF (only in German):
Are webcams a useful alternative to the hardware eye tracker? In our study we show that webcam eye tracking is too inaccurate and less robust to generate reliable data. Here you can download our original study and a report from the planung&analyse 1/2018 (only in German):
Eye tracking makes visible how well people find their way around web pages and is an established method of improving the usability. The article in planung&analyse 5/2017 presents our cloud eye tracking approach (only in German).
In cooperation with the eMBIS Akademie, we have shown that Google brand advertising on your own company name makes sense. Download the complete study here (only in German):