Visualizing, Analyzing and Optimizing User Experience.

Create a free trial account now and test our cloud software EYEVIDO Lab!

Eye Tracking with EYEVIDO Lab

The innovative and intelligent cloud software for analyzing and optimizing the user experience with eye tracking.

Architecture of the EYEVIDO eye tracking software

Analyze and optimize your products with EYEVIDO Lab:

  • Conduct usability studies with eye tracking and interaction analyses.
  • Easily access your data in the browser. Collect data from any number of eye trackers at any location.
  • Evaluate your data intuitively and quickly on the basis of live screenshots.
  • Integrate questionnaires into your usability studies.
  • Test pictures, videos, websites and apps.

EYEVIDO Cloud Eye Tracking Software


EYEVIDO Lab measures the intuitive gaze and the interactional behavior in studies with participants. Accurate Data, detailed visualisations and our versatile analyses options create a secure basis for rational and user-centered design optimization.


EYEVIDO Lab encourages you to carry out eye tracking studies on your own. The web portal for creating and evaluating studies is simple and straightforward to navigate. On request, the EYEVIDO team will support you with coaching and consulting.


EYEVIDO Lab is very flexible in use. Collect data from any number of clients equipped with eye tracking devices, regardless of their location. The eye trackers are provided by us. The amount of eye trackers and participants as well as the scope and depth of your study are all freely selectable. Easy collaborative teamwork is made possible thanks to the cloud architecture

How EYEVIDO Lab works


Study Design

Tailor the course of your usability study in the web portal to your specific needs.


Study Execution

Carry out your study with product testers on a client.


Study Evaluation

Evaluate the recorded data in the web portal.


“Experts at Deutsche Bank’s retail banking can now identify issues with user experiences on websites and applications — and quickly fix them. EYEVIDO Lab helped us to make our services more intuitive, more efficient and more pleasant to use.”

Stefica Sosic, Deutsche Bank

Stefica Sosic
Coordination CustomerLab
Deutsche Bank

“EYEVIDO allows us to collect and analyze the brand perception of consumers at various online and offline touch points in order to derive implementation-oriented recommendations for the POS presence and brand communication for our customers. The versatility and intuitive handling of the software makes it easier for us to tailor the test setup for each project individually to the respective questions and thus to realize the ideal test setting for testing our hypotheses.”

Jendrik Röpke, Gruppe Nymphenburg

Jendrik Röpke
Gruppe Nymphenburg Consult AG

“With the eye tracking data I gained, I was able to support my research results and visualize them for the readers of my publication. The realization of the study was simple and the software easy to use.”

JProf. Dr. Mario Schaarschmidt, Universität Koblenz-Landau

JProf. Dr. Mario Schaarschmidt
Institut für Management, Universität Koblenz-Landau

“We used EYEVIDO for a UX test of our shop and booked a workshop in advance. This one was very helpful! We were then able to take full advantage of the functions and possibilities of the eye tracker and the associated software and achieved helpful results. We are looking forward to further studies and the upcoming cooperation.”

Marleen Wedler, expondo GmbH

Marleen Wedler
Head of Customer Experience Management
expondo GmbH

Selected customers:

Logo Gruppe Nymphenburg Consult AG
Logo Deutsche Bank
Logo Awk Aussenwerbung GmbH
Logo Userlotions - Agentur für User Research, Usability Testing und Interaction Design
Logo Debeka
Deutsche Telekom



Customers expect to find their way around websites quickly and easily. Competitors are usually only one click away. As part of usability studies, you can use EYEVIDO Lab to analyze the behaviour of study participants when testing their web presence. Through this way, you gain valuable insights for optimization. Test your projects at every stage of development, from mockup to click dummy to finished website.

Advertising Effectiveness

Which product design is well received and provides the most important information? What do my customers perceive within seconds on my poster? Test ads, posters, flyers, brochures, product design and commercials. Communicate exactly what is important to you. EYEVIDO Lab can also be used without prior knowledge and provides you with objective and reliable key figures.


Recognize when people look at what on the screen. Underpin your research with clear and vivid visualizations. Especially in the field of science, the possibilities to utilize eye tracking can be as versatile as your research projects. EYEVIDO Lab supports you with easy to handle and advanced analyses options.

EYEVIDO Software Licenses

Use our cloud software EYEVIDO Lab in your company.

  • Make use of the web portal and the product testers software.
  • Each license includes an eye tracker, any number of devices can be added.
  • Flexible contract duration from 1 to 12 months.

EYEVIDO Services

In addition to licensing our cloud software, we support you in your eye tracking projects.

  • Training in usability and eye tracking.
  • Individual consulting and participation in your projects.
  • Data collection according to your target group definition.
  • Realization of your individual studies.

News from our blog

4 September 2019

Eyetracking analysis of the usability of

Two students of the Bonn-Rhine-Sieg University of Applied Sciences examine a sports performance analysis tool. [more]

22 August 2019

Second eye tracking test day

The second test day took place this time in cooperation with Omniquest. [more]

3 July 2019

EYEVIDO Lab in use at Telekom

At the customer café, customers test Telekom's website with eye tracking [more]


We are represented at several fairs as an exhibitor and would be pleased to welcome you.

research-results 2019

23 October 2019 - 24 October 2019

At Research & Results, the entire market research industry will be represented, nationally and internationally, i.e. full-service institutes, field service providers and data and software specialists. This year we will again be represented with a stand (No. 281) as an exhibitor. Research & Results 2019 will take place on 23 and 24 October in Munich.
omnibus, test day, low price

6 November 2019

Omnibus data collection on 06.11.2019 - the cost-effective solution for small user studies! Test on our test day a stimulus for only 250 Euro. The first participation is even free! Just register on our website Website or send an email to
Usability-Testessen Koblenz

13 November 2019

On the 13th of November 2019 the next Usability-Testessen will take place in Koblenz. We invite all curious testers and test stations to join us together at the DICE - Debeka Innovation Center. Test a variety of products, prototypes or web sites! Sign ups will start soon. Don't miss out on anything and be the first to receive further information with our newsletter.


Logo Deutsche Telekom TechBoost program

Deutsche Telekom TechBoost program 2019

Eyevido is part of Deutsche Telekom's start-up program. TechBoost accelerates selected technology start-ups with EUR 100,000 credit for the Open Telekom Cloud and offers additional benefits with other Telekom products as well as sales and marketing support.

Logo Research Project GazeMining

Research Project GazeMining 2018-2020

Together with the University of Koblenz, we are researching the future of eye tracking. Learn here more about the project

Logo of the Mensch und Computer conference 2018

Sponsor of Mensch und Computer 2018

At this year's conference Mensch und Computer 2018 we are sponsors and we are looking forward to one of the biggest HCI conferences in Europe!

EYEVIDO Cloud Eye Tracking

Approximately one billion websites are operated worldwide. Good usability, i. e. user-friendliness, is of elementary importance to satisfy customers and to survive in the market. Usability tests are used to optimize user-friendliness by allowing participants to complete test tasks under observation and problems with operation become visible.

EYEVIDO Lab is an intelligent cloud solution that analyzes user behavior based on eye tracking and user interaction. With the help of this knowledge, the design can be optimized. Viewing and interaction data are precisely measured and convincingly visualized. Various methods are available for evaluation. The obtained data represent an objective basis for decision-making in development processes.

EYEVIDO Lab is versatile. Eye tracking can be used to test videos, images, PDFs and websites. Instructions and questionnaire elements complete the study design. The study creation and analysis is easily done in the web browser. Data can be recorded on any number of clients - in parallel and at any location. Eye trackers are provided as part of the licenses. Cloud eye tracking is objective, simple and flexible.