In the meantime, businesses have reopened, but the anticipated rush for products often fails to occur. Hence, why more and more companies will now think about offering their products and services (additionally) online on their website or in their online shop. The pressure of competition is increasing because customers will then have even more choices. If they do not find their way around your website straight away, there is a risk that they will migrate to your competitors. But how can you counteract this now during the Corona crisis? We’ll tell you.
If you are struggling with a high bounce rate, you should absolutely have your web presence tested for usability. After all, data collected in usability studies provides valuable information about user behavior and uncovers user barriers. Effective measures can be derived from this to make your online site more attractive and clearer for potential customers. In many cases, website optimization can reduce the bounce rate and improve the conversion rate. Even during the Corona period, eye tracking is an ideal tool for such a usability check.
In order to objectively evaluate the user-friendliness of your web presence and to make out any weak points, it is important to view the website from the unbiased perspective of a potential new customer. Where do the eyes of the users linger on the screen? In what order do they perceive contents? Concrete answers to these questions can be obtained through eye-tracking.
Those who have the usability of their website tested comprehensively in a study instead of collecting the data in fragments in several partial studies save time and money. Our tips:
The collected data is efficiently evaluated in the web portal.
Usually, these concerns would be justified. After all, usability testing, such as eye tracking studies, often takes place in a lab-like setting. Interviewers and test participants often work very closely together; have face-to-face contact. Under these circumstances, a transmission of the coronavirus could not be ruled out in a test situation.
Fortunately, there is an alternative for data collection: Thanks to the modern cloud architecture of EYEVIDO Lab, interviewers, test persons, and subjects no longer have to interact with each other in a confined space. This is because the data can be recorded at any location and accessed by the creator of the study in his or her home office.
Only a few steps are required to obtain the data for analyzing user behavior quickly, reliably, and easily.
A usability researcher logs into the EYEVIDO web portal and creates a study. They can easily determine which URL should be tested. It is also possible to specify the time period during which test participants are active on a website. In addition, the desired target group can be defined, for example, according to age or interests. As soon as the usability researcher releases the study for testing, our partnering companies select appropriate test participants.
The software guides the test participants through a sequence of tasks and tested websites independently. There is no need for an instructional briefing about the course of the study. We make it possible to conduct eye-tracking studies at the following test locations:
All collected data is stored in the cloud.
The recorded data is displayed to the researcher in the web portal. They can view, analyze, and interpret the information collected in their home office.
With EYEVIDO Lab you receive accurate data on user behavior on your website despite the corona pandemic. At no time during the study will you expose the people involved to an increased risk of infection. No direct contact between participants and interviewers is necessary. Because:
After the data has been evaluated, you can optimize the design of the user interface and consequently make your website or online shop more attractive for (potential) customers. You reduce the risk of losing interested visitors to the competition, which is probably becoming increasingly large due to the corona crisis. You also increase your chances of acquiring new customers.
Contact us now for a comprehensive and non-binding UX-consultation or a special consultation on the subject of cloud eye-tracking!
Still skeptical? Convince yourself from our offer at one of our test days. The participation is free of charge.
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