15 January 2018

Research Project on the Analysis and Interpretation of Eye Tracking and Interaction Data

Logo Project GazeMining
We are very proud to have launched the research project GazeMining together with the Institut WeST and to research the future of usability testing with eye tracking in the next two and a half years.

The fast progressing development in web design towards visually more complex and dynamic designs requires a further development of existing concepts of usability testing. The recording of user interactions, eye tracking data and screenshots is becoming more and more demanding. The evaluation for experts is becoming more and more complex.
The aim of the research project is to facilitate the easy implementation of usability studies on dynamic websites of a broad user group by means of an intuitive user interface and algorithmic support during the evaluation. Even users with little previous knowledge should be able to evaluate the recorded data efficiently.
GazeMining is funded by the Federal Ministry of Education and Research (BMBF) as part of the KMU innovativ programme. The total budget is one million euros and the project is scheduled to run for two and a half years.

More information about the project can be found under: www.gazemining.de