The fast progressing development in web design towards visually more complex and dynamic designs requires a further development of existing concepts of usability testing. The recording of user interactions, eye tracking data and screenshots is becoming more and more demanding. The evaluation for experts is becoming more and more complex.
The aim of the research project is to facilitate the easy implementation of usability studies on dynamic websites of a broad user group by means of an intuitive user interface and algorithmic support during the evaluation. Even users with little previous knowledge should be able to evaluate the recorded data efficiently.
GazeMining is funded by the Federal Ministry of Education and Research (BMBF) as part of the KMU innovativ programme. The total budget is one million euros and the project is scheduled to run for two and a half years.
More information about the project can be found under: www.gazemining.de