EYEVIDO Study: What is the benefit of having Google AdWords ads for your own company?
EYEVIDO study in cooperation with the eMBIS Academy shows AdWords brand ads generate 50 percent more attention
In an eye tracking study with 40 participants and a total of 600 search queries, we investigated how the placement of brand ads (i.e. Google AdWords ads on one’s own brand name) affects the gaze and click behavior. See the results here!