20 February 2020

Study: Eyetracking with Webcam Pros and Cons

Heatmap Eyetracker vs. Webcam
In a study we investigated whether webcam eye tracking is a viable alternative to the use of an eye tracker.

EYEVIDO offers a cloud-based eye tracking system with which usability studies can be carried out remotely. Eye trackers from different manufacturers are used for data collection. Replacing specialty hardware with webcams would bring benefits such as lower costs and greater flexibility in data collection. Within the scope of this study, it was investigated whether webcam-eye tracking is a viable alternative to the use of eye tracking devices. The whole study “Flexibility versus Quality – Eye tracking with webcam or eye tracker?” can be downloaded here as a PDF file.

The magazine planung&analyse has already reported about our study in a detailed article. The article can be downloaded here.