We just released a new study in cooperation with the eMBIS academy for Online Marketing, in which we analysed the visual perception of brand ads. We compared how advertisement affects the perception of the organical search result and the click behavior.
With our eye tracking software we analysed the allocation of visual attention from 40 test persons on the Google result pages and which elements they clicked on.
The result of the study: The visual attention on relevant content raises highly with Google AdWords ads and companies get in total more clicks.
Here is a little teaser video: