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Surveys

Eye tracking, thinking aloud and click paths record behavioral data while your testers perform a task. While these methods help to uncover in-depth UX problems a structured user survey can provide additional valuable information. Comparing the two types of data usually show a strong correlation:

  • If your behavioural data shows that your testers had trouble completing a task this feedback will likely also show up in your user survey.
  • If your testers think your platform is unituitive, they are more likely not to recommend your product or service to anyone else.

Combine eye-tracking with a subsequent user survey to obtain explanations about user behavior. Asking specific questions helps to underline usability problems and makes comparing the results easier for analysis. It provides additional context. With open questions, even retrospective thinking aloud can be realized. All seamlessly integrated in a fully featured eye tracking software.

 

Automated surveys integrated into your user study

You no longer need pen and paper or a third party tool like google forms or survey-monkey to collect user feedback. Our survey system works completley automated and is a perfect solution for unmoderated and remote studies. After every test element (e.g your website or a flyer) you have the option to add multiple questions. You can even interrupt your user during the testing, e.g. when a predefined URL is reached or after a period of time, to ask specific questions about a detail. Afterwards the test person resumes the test at the exact same position. For each question you also decide if it is optional or not.

View individual user feedback in the web portal

View every response directly in EYEVIDO Lab or download the data into a .csv file. Choose from our diverse range of questionnaire options to uncover how your users feel about your product. Our implemented survey templates for every feedback element provide a straightforward approach, and makes it easy to choose the right question:

Open questions

Open questions allow your testers to type their answers into a comment box. This method does not come with a specific pre-set of answers and allows your testers to answer in any way they want. Responses can be analyzed individually. During the setup you define the size of the text field for the answer.

How your tester view the question in the tester software

The results your testers gave in the survey can be analyzed online

Multiple choice

Multiple choice questions are one of the most widely used survey question types. Your testers are asked to select one or more options from a list of answers that you define. It is a very straight forward and intuitive survey method, and the outcoming result can be easily analyzed. Choose between drop-down, radio buttons and checkboxes.

How your tester view the question in the tester software

The results your testers gave in the survey can be analyzed online

Scaled questions

How your tester view the question in the tester software

Scaled questions are often used to measure opinions towards a certain product. This method allows your testers to assess an issue in a pre-set dimension defined by you. The possible answers are presented on a scale- for example starting at “not likely at all” up to “extremely likely” in any dimension you set. (1 to 5, 0 to 10, and so on). Responses are mutually exclusive and quickly analyzed.

Rating

How your tester view the question in the tester software

Our rating system requires your testers to rate on a pre-set scale of stars. The results will reveal their attitude towards your product and help you discover what was liked and what wasn’t very popular. You can start at 3 and set up to 8 stars and let your testers rate the overall experience of your product or even the smallest detail. Because the answer options are fixed the data is straightforward to analyze.

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Webcam Eye-tracking

Thinking-Aloud

Full-service user study

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