How does EYEVIDO Lab work?

Eye tracking analyses are used to optimize visual products such as advertisements, websites or films. Our new approach of conducting web-based eye tracking studies in the cloud is known as Cloud Eye Tracking. We provide the appropriate software and infrastructure. The core of the approach is to store all data centrally on a Server and to access it via the Internet.
Eye tracking studies can be accessed via the EYEVIDO portal via web browser. In the portal, you develop the course of your studies and evaluate the recorded data.

The data recording takes place on Eye tracking Clients. They are equipped with an eye tracker and require Internet access. The EYEVIDO test person software is installed on the client. It guides volunteers autonomously through eye tracking studies and transfers the recorded data to the server.

The procedure of a typical cloud eye tracking study looks like the following:

A new eye tracking study is created in the web interface.

After completion the study is started and the data collection begins.

Participants take part in the study on computers equipped with an eye tracker. This can take place in a lab, in a branch or at the participants’ home. In the same office, town, country, or spread worldwide.


The recorded data ins transferred on our server via internet connection.

At any given time, intermediate results can be viewed in the EYEVIDO portal.

Visualization and evaluation of the data in the web browser. Export and save results your results, as well as generate a study report.

EYEVIDO Lab Components

EYEVIDO Lab consists of three components: the portal, the server and the test person software.

Portal: Here you create and evaluate studies. Study supervisors log in via web browser with their user name and password. Test participants usually do not have access to this area.

Server: The server stores all data generated by study participants and can be evaluated by the conductor of the study centrally.

Tester Software: This Windows software must be installed if eye tracking data is to be recorded. It detects the eye movements of the study participant, saves all user input, records the screen contents and transmits all data encrypted to our server.

From study design to the final study results

1 Study Design

Tailor the course of your usability study in the web portal to your specific needs.

2Study Execution

Carry out your study with product testers on a client.

3Study Evaluation

Evaluate the recorded data in the web portal.

+49 261 899 44990 newsletter Christoph Schaefer Portrait

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