Advantages of mouse interaction analysis
Mouse tracking can be used to analyze the “real” behavior of users. The data provides insight into natural behavior and can help optimize conversion rates and uncover usability issues.
Discover what most users click on and what element triggers rage clicks. Rage clicks are referred to clicks on a specific area or element of your website over a short period. This usually happens when action is expected but it doesn’t occur.
Questions like “How many of my users scroll below the fold?”, or “Where do my users click for more information?” can be answered with mouse tracking.