Webcam Eye Tracking

EYEVIDO Lab: Experience a fully-fledged webcam usability tool with integrated analysis software.


What Is Webcam Eye Tracking?


Webcam eye tracking detects a user’s eye movements by using available light through an built-in or external webcam fixed on a screen. Users sit in front of the screen and perform tasks while their gaze is recorded in the background. EYEVIDO Lab records this data and provides visual results which can be evaluated in our online portal.

Webcam eye tracking doesn’t require any sophisticated hardware. Participants in your usability tests no longer need to come to a lab. Instead they can test web pages remotely at home, at the office or even across the globe. Compared to infra-red eye trackers, the depth and precision of webcam eye tracking data is limited but still produces results:

Eye tracking with eye tracker

Eye tracking with webcam

How Does It Work?

We use a state-of-the-art algorithm to detect your eyes and head position. Unlike conventional infra-red eye trackers, webcam eye tracking use available light to detect the gaze and head position from your testers. Therefore, webcam eye tracking works best with these useful tips:

  • Front-facing lighting. Make sure that the light source is bright enough to illuminate your face and coming from in front of you. Avoid harsh shadows.
  • Try not to wear glasses. Glasses often reflect the light back and are generally harder to see through which can make it difficult to detect your eyes.
  • Keep your head straight Try to keep your head centered and motionless. This makes it easier to calculate the position of your pupils.

Who Is It for?


Compared to eye tracking with infrared devices, the outcoming eye tracking data is less accurate and reliable. Webcam eye tracking is however an alternative solution in certain situations, especially when infra-red eye trackers are not available or when time is of the essence. You don’t have to be a professional or use any other equipment other than a webcam.

For anyone who always wanted to try out eye tracking

Always wanted to try out eye tracking but don’t know where to start? If you are unsure whether eye tracking is something you need, webcam eye tracking with EYEVIDO provides the perfect opportunity to test it out for free in your browser. We have specifically built EYEVIDO Lab to be user friendly and very intuitive. All you need to do is to insert the URL into our online tool and you can start creating your own webcam eye tracking test for live websites or apps, videos, and images right away.

Instant solution for remote testing

Remote work is becoming more and more common and rapidly changing how the workspace operates. The global impact of COVID-19 has challenged the way we work and accelerated this process even further. Especially now, user testing in a lab environment can pose numerous challenges. Infrared eye trackers are not always easy to come by and can be quite costly or have long shipping times. Webcam eye tracking with EYEVIDO Lab can be done from your testers’ homes and is an alternative to conventional lab testing. The results are instant and immediately visible online.

Validation for Thinking-Aloud Tests

Hearing what your users are saying while they test your website is a valuable source of feedback when it comes to user testing. Combine our Thinking-Aloud feature with our webcam eye tracking for additional input and see what your testers were looking at when they gave their opinion.

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