To think out loud, i.e. expressing thoughts verbally, is the fundamental concept of the usability test method “Thinking Aloud”. The method consists of requesting testers to voice their thought process verbally while they solve a task on a website. The spoken thoughts are then analyzed. In the field of usability, websites are commonly evaluated with this approach. But Think-Aloud can also be used to collect feedback on videos or ads. The testers are usually accompanied by an instructor who, if necessary, reminds them to speak out loud and may ask questions if necessary. It is also possible to conduct remote studies.
Thinking-Aloud provides a good understanding of the thoughts and values of potential users. Uncertainties can be eliminated by asking questions. The analysis is easy, as only the spoken word needs to be understood and summarized. Without the need for interpretation, user feedback can be collected quickly with this methodology.
With the EYEVIDO Lab software, Thinking-Aloud studies are carried out by recording speech during the user session. The study instructor does not need a dictation machine and does not have to carry a transcript of the conversation. An automatic transcription of verbal comments is currently being developed and will further simplify study evaluation in the future.
Testers who visit the same website are collected on a screenshot. Any desired tester can be picked individually, and their feedback played back. Either from selecting the tester in the screenshot or alternatively through a screen casted single user session. This makes the analysis for specific pages very efficient.
In both cases, the tested website is stored as a screen recording, so that it is always clear to which part of the website the comments refer to.
“User Inyerface” is a purposefully terribly built modern web page and teaches you a lesson about usability while making you suffer through it. The EYEVIDO team was up for the challenge and tried to complete each task while recording reactions with eye-tracking and voice recording.