Eye-tracking provides you with valuable information about the perception and interaction of testers in usability or marketing studies.
Eye tracking measures where a person is looking on the computer screen. Eye movements consist of fixations and saccades. Fixations are the phases in which the human eye rests on one point. During the fixations, most of the visual information is recorded. This makes them particularly important for eye tracking analysis. Saccades are the movements of the eye between the individual fixations in which the eye is aligned to a new point. Fixations are visualized as circles, whereby the diameter of the circle describes the length of a fixation. Saccades are represented as connecting lines between the fixations:
With the aid of eye tracking anlysis you can identify what customers perceive on the screen and how they interact with the content. Amongst other things, you will find out in what order which contents are being viewed and how intensively. This information allows you to optimize your designs towards specific targets. Based on your collected eye tracking data, you can channel the attention of viewers, communicate information more efficiently and improve the usability of your product. Therefore, turning visitors into customers and new customers into repeated customers.
Examine various contents on the screen:
Each eye-tracking data is recorded with the help of eye trackers. This special hardware is attached under the screen and focuses on the position as well as the viewing direction from the eyes of the person in front of the computer screen. Using infrared light, eye trackers capture data with extreme accuracy. In fact, the average deviation is only about 0.5 cm. Data collection with infrared technology is so reliable, that even people with glasses or contact lenses can participate in analyses without any problems.
With EYEVIDO Lab you can realize your user studies in the field of usability and marketing. The gaze paths of the study participants are recorded with eye trackers. EYEVIDO Lab supports a whole range of modern eye trackers.
All devices have in common that they deliver high data quality based on infrared technology and meet our high demands on robustness and ease of operation. Together with our software EYEVIDO Lab we also rent suitable eye trackers. If you own an eye tracker, please contact us – you can also license EYEVIDO Lab without hardware and use your own device.
Or simply try it out with a test account
The Tobii EyeX was one of the first eye trackers that could be easily connected via USB and thanks to its slim design could be easily attached to the screen. The device was developed for the control of computers with the help of the eyes and thus delivers a high accuracy and robustness.
The Tobii 4C is used by many gamers for control or game analysis and is available online as a consumer device. With an extended license, the “Tobii Pro Upgrade Key”, the gaming hardware becomes a Tobii Pro eye tracker which can be used in the professional area like user research.
The Tobii Pro eye trackers are used in research. They are robust and deliver high data quality. As an introduction to the Tobii Pro world we recommend the Tobii Pro Nano. The following Pro devices can be used with EYEVIDO Lab:
myGaze n is the successor to the original myGaze, the revolutionary eye tracker that led the market towards affordable and robust eye tracking hardware in 2013. Since the manufacturer SensoMotoric Instruments (SMI) was taken over by Apple in 2017, the devices are no longer available on the market. However, EYEVIDO continues to work successfully with the robust and accurate hardware.
The SMI devices of the REDn series are also supported by EYEVIDO Lab. SMI eye trackers are highly professional and will continue to be operated. With EYEVIDO Lab, owners of SMI devices have the opportunity to conduct eye tracking studies in an uncomplicated and flexible way using the latest eye tracking software.
