LTR: Klaus Wächter (Investor, Consultant), Dr. Tina Walber (Founder, CEO), Christoph Schaefer (Founder, CEO)
EYEVIDO GmbH was founded in March 2015, and has its roots in the eye tracking research of Institute WeST, University of Koblenz, Germany.
Our unique cloud eye tracking concept has led us to win a number of awards in the early stages of founding the company. Additionally, we were recipients of EXIST funding from 2015-2016.
In July 2016, as part of the first financing round, EYEVIDO received funding from the bank of the state of Rhineland-Palatinate (ISB) and business angels.
You can find the EYEVIDO GmbH in the center of the old town of Koblenz, in the Casinostraße 38.
Tina Walber is one of the founders of EYEVIDO. She received her PhD in Computer Science in 2014. The idea of cloud eye tracking arose from her research work. She is also a usability engineer and, in addition to software development, responsible for user interfaces.
Christoph Schaefer co-founder of EYEVIDO in 2015. He is a senior software developer and leads the development of our cloud eye tracking architecture. His focus is on the eye tracking hardware and the EYEVIDO Tester Software.
After conducting extensive research, EYEVIDO GmbH’s innovative method for efficient usability testing was patented across Europe and the USA in 2020.
At the core of EYEVIDO, this smart screenshot technology captures even the most dynamic websites and provides the perfect base for visualizing behavioral user data (eye-tracking, mouse, scrolling). It allows the results to be viewed accumulated or individually and therefore makes data evaluation incredibly efficient.
Usability evaluation can be very time-consuming and problems are not always easy to identify. But what if there were an artificial intelligence that automatically evaluated recorded user data and drew on expert UX knowledge?
This is precisely the goal of the UDeco research project, which was launched at the beginning of 2021. By building a usability data ecosystem consisting of usability knowledge from experts and data mining, the system is expected to evolve and gain more knowledge on its own through machine learning. The goal is to automate the evaluation process by applying the accumulated knowledge to usability studies and to support usability experts in their evaluation.
The research project is made in collaboration with the Institute for Parallel and Distributed Systems IPSV at the University of Stuttgart. The project is funded by the KMU-innovativ program of the Federal Ministry of Education and Research and has a duration of 2.5 years.
The Gaze Mining research project of EYEVIDO GmbH and the WeST Institute of the University of Koblenz-Landau started in January 2018 and was successfully completed in August 2020.
The goal of GazeMining was to semantically capture web sessions and thus obtain a fully comprehensive picture of visual content, perception and interaction. The log streams, consisting of eye tracking and interaction data from usability tests, were recorded and processed with the help of data mining and AI to enable extremely efficient and at the same time complete access to the data.
Several scientific papers were published within the research project, among others Enhanced representation of web pages for usability analysis with eye tracking.
EXIST – University-Based Business Start-Ups. EXIST is a support programme of the German Federal Ministry for Economic Affairs and Energy (BMWi).