Visualizing, analyzing and optimizing user experience.

Eye Tracking with EYEVIDO Lab

The intelligent and inexpensive cloud software for analyzing and optimizing the user experience with eye tracking.

Architecture of the EYEVIDO eye tracking software

Analyze and optimize your products with EYEVIDO Lab:

  • Conduct usability studies with eye tracking and interaction analyses.
  • Easily access your data in the browser. Collect data from any number of eye trackers at any location.
  • Evaluate your data intuitively and quickly on the basis of live screenshots.
  • Integrate questionnaires into your usability studies.
  • Test pictures, videos, websites and apps.

EYEVIDO Cloud Eye Tracking Software


EYEVIDO Lab measures intuitive gaze and interaction behavior in studies with subjects. Valid data, detailed visualizations and a wide range of analysis options are a secure basis for rational and user-centered design optimization.


EYEVIDO Lab makes it easy to carry out eye tracking studies on your own. The web portal for creating and evaluating studies is easy and intuitive to use. On request, the EYEVIDO team will support you with coaching and consulting.


EYEVIDO Lab is very flexible in use. Data collection is possible on any number of clients with eye tracking devices, regardless of location. The eye trackers are provided by EYEVIDO. The scope and depth of the study as well as the number of participants are freely selectable. Collaborative teamwork is made easy thanks to the cloud architecture.

How EYEVIDO Lab works


Study Design

Define the course of your usability study in the web portal.

Study Design

Study Conduction

Conduct your study with test persons on a client.

Study Conduction

Study Evaluation

Evaluate the recorded data in the web portal.

Study Evaluation


“Experts in Deutsche Bank’s Retail Bank can now identify problems with the user experience of websites and applications — and quickly fix them. EYEVIDO Lab helped to make services more intuitive, more efficient and more pleasant to use.”

Stefica Sosic, Deutsche Bank

Stefica Sosic
Coordination CustomerLab
Deutsche Bank

“With the gained eye tracking data I could substantiate my research finding and visualize it for the readers of my publication.”

JProf. Dr. Mario Schaarschmidt, Universität Koblenz-Landau

JProf. Dr. Mario Schaarschmidt
Institut für Management, Universität Koblenz-Landau

“By means to the study of EYEVIDO we could clearly improve our shop. The results were implemented immediately and thereby the conversion rate raised. The eye tracking system from EYEVIDO is perfect for online shops.”

Nils Laue,

Nils Laue

“EYEVIDO's eye tracking system enables our usability department to integrate eye tracking studies into our company's usability processes for the first time. We successfully test products at all stages of the development process.”

Dr. Martha Jagoda, MARKANT Handels- und Industriewaren-Vermittlungs AG

Dr. Martha Jagoda
Service Owner User Experience
MARKANT Handels- und Industriewaren-Vermittlungs AG

Selected customers:

Logo Awk Aussenwerbung GmbH
eMBIS GmbH - Akademie für Online Marketing
Logo Medienkonzepte Detlef Beyer und Lothar Meiers GbR
Logo Deutsche Bank



Customers expect to find their way around websites quickly and easily. Competitors are usually only one click away. As part of usability studies, you can use EYEVIDO Lab to analyse the behaviour of test persons when testing their web presence. In this way you gain valuable insights for optimization. Test projects at every stage of development, from mockup to click dummy to finished website.

Advertising Effectiveness

Which product design is well received and provides the most important information? What do my customers perceive within seconds on my poster? Test ads, posters, flyers, brochures, product design and commercials. Communicate exactly what is important to you. EYEVIDO Lab can also be used without prior knowledge and provides you with objective and reliable key figures.


Examine what people see on the screen. Support your research results with vivid visualizations. Particularly in scientific research, the fields of application of eye tracking are as varied as your research projects. EYEVIDO Lab supports you with easy handling and advanced analysis options.

EYEVIDO Software Licenses

Use our cloud software EYEVIDO Lab in your company.

  • Use of the web portal and the test person software.
  • Each license includes an eye tracker, any number of devices can be added.
  • Flexible contract duration from 1 to 12 months.

EYEVIDO Services

In addition to licensing our cloud software, we support you in your eye tracking projects.

  • Trainings in usability and eye tracking.
  • Individual consulting and participation in your projects.
  • Data collection according to your target group definition.
  • Realization of your individual studies.

News from our blog

Heatmap Eyetracker vs. Webcam

20 February 2018

Study: Eyetracking with Webcam Pros and Cons

In a study we investigated whether webcam eye tracking is a viable alternative to the use of an eye tracker. [more]

1 February 2018

Valuable feedback at the Usability-Testessen in Frankfurt

EYEVIDO on the other hand: this time our software EYEVIDO Lab was tested for usability problems and we obtained great feedback. [more]

Logo Project GazeMining

15 January 2018

Research Project on the Analysis and Interpretation of Eye Tracking and Interaction Data

We are very proud to have launched the research project GazeMining together with the Institut WeST and to research the future of usability testing with eye tracking in the next two and a half years. [more]


We are represented at several fairs as an exhibitor and would be pleased to welcome you at our stand.

11 June 2018

We will be present at the Cebit from 11 to 15 June 2018 in Hanover.

2 September 2018

This year's Mensch und Computer Conference will take place in Dresden from 2 to 5 September 2018. We are happy to participate as sponsor and exhibitor again!


Logo Research Project GazeMining

Research Project GazeMining

Together with the University of Koblenz, we are researching the future of eye tracking. Learn here more about the project

Logo GermanUPA

Sponsor of the GermanUPA

This year we are pleased to support the German UPA - Professional Association for User Experience and Usability Professional - as a sponsor.

EYEVIDO Cloud Eye Tracking

Approximately one billion websites are operated worldwide. Good usability, i. e. user-friendliness, is of elementary importance to satisfy customers and to survive in the market. Usability tests are used to optimize user-friendliness by allowing test subjects to complete test tasks under observation and problems with operation become visible.

EYEVIDO Lab is an intelligent and affordable cloud solution that analyzes user behavior based on eye tracking and user interaction. With the help of this knowledge, the design can be optimized. Viewing and interaction data are precisely measured and convincingly visualized. Various methods are available for evaluation. The obtained data represent an objective basis for decision-making in development processes.

EYEVIDO Lab is versatile. Eye tracking can be used to test videos, images, PDFs and websites. Instructions and questionnaire elements complete the study design. The study creation and analysis is easily done in the web browser. Data can be recorded on any number of clients - in parallel and at any location. Eye trackers are provided as part of the licenses. Cloud eye tracking is objective, simple and flexible.