Study: Social-Media-Blindness - "I like" Information leaves website visitors cold

04/11/17

Together with the eMBIS Academy for Online Marketing, we show in our latest eye tracking study that "I like" information leaves visitors cold on websites. The study can be downloaded here as PDF (only in German):

<i>Study:</i> Social-Media-Blindness - &quot;I like&quot; Information leaves website visitors cold

Study: Flexibility versus quality - eye tracking with webcam or eye tracker?

02/01/18

Are webcams a useful alternative to the hardware eye tracker? In our study we show that webcam eye tracking is too inaccurate and less robust to generate reliable data. Here you can download our original study and a report from the planung&analyse 1/2018 (unfortunately only in German):

Study: Flexibility versus quality - eye tracking with webcam or eye tracker?
Study: Flexibility versus quality - eye tracking with webcam or eye tracker?

Article "Einblicke in der Wolke" (planung&analyse 5/2017)

10/19/17

Eye tracking makes visible how well people find their way around web pages and is an established method of improving the usability. The article in planung&analyse 5/2017 presents our cloud eye tracking approach (unfortunately only in German).

Article &quot;Einblicke in der Wolke&quot; (planung&amp;analyse&nbsp;5/2017)

Study shows: AdWords brand ads attract 50 percent more attention

04/01/17

In cooperation with the eMBIS Akademie, we have shown that Google brand advertising on your own company name makes sense. Download the complete study here (only in German):

Study shows: AdWords brand ads attract 50 percent more attention