Are webcams a useful alternative to the hardware eye tracker? In our study we show that webcam eye tracking is too inaccurate and less robust to generate reliable data. Here you can download our original study and a report from the planung&analyse 1/2018 (unfortunately only in German):
Eye tracking makes visible how well people find their way around web pages and is an established method of improving the usability. The article in planung&analyse 5/2017 presents our cloud eye tracking approach (unfortunately only in German).
In cooperation with the eMBIS Akademie, we have shown that Google brand advertising on your own company name makes sense. Download the complete study here (unfortunately only in German):